There are some sites creating useful or interesting content, that are being let down by a lack of attention to SEO. In yesterday’s #semrushchat there was such an example, a site offering copywriting services, but one that seemingly needed to pay more attention to SEO.
This model will help you create landing pages that drive your buyer persona wild.
Want to improve your PPC campaign and boost conversion rates? Are you ready to learn some useful landing page lessons?
Creating a mobile-friendly landing page is no simple feat. For starters, you need to cram all of the essential landing page elements into half the space.
Directing people to your site is one thing, but getting them to actually take action is much more difficult. Business owners only have so much control over which customers sign up for a newsletter, for example. But there are certain ways to increase your chances for a higher customer conversion rate.
Do your landing pages provide delightful experiences for your users regardless of which device they’re using?
Keep ‘em guessing. It may work on a first date but it’s not a good tactic for your landing pages.
Most digital marketers agree that landing pages can make or break any campaign, be it PPC, social media, email, or display ads. Once you get people to click, the landing page has to convince your visitor to complete the conversion.
Imagine if you had an amazing SEO strategy that drove large amounts of organic traffic combined with a perfectly optimized PPC campaign that pushed even more targeted traffic to your website. Life would be great, right? In theory it sounds amazing, but all of the traffic in the world is completely useless unless it is converting into sales and leads.
Before we get started, allow me first to make a necessary—albeit dangerous—assumption: If you’re reading this you have at least a cursory understanding of how to setup and run a targeted pay-per-click campaign.