Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now.
For December’s #SEJBookClub, we read Start with Why by Simon Sinek. The book’s tagline is “How great leaders inspire everyone to take action.” Inspiration is a common thread throughout the book and serves as a bottom line for starting with “why”. I was first introduced to Simon via his TED Talk focusing on the importance of knowing why we do what we do
If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed…. Please visit Search Engine Land for the full article.
Jumping into the role of head of digital marketing is difficult for a multitude of reasons. You are faced with the daunting tasks of putting together a team that will help drive more sale and increase engagement. It is difficult to even know where to start. There are often times a desire to hit the ground […] Author information Michael Davis Online Marketing Manager at McKesson Mike is an online marketer with over 15 years experience (in-house and consulting) in helping businesses drive traffic to their websites while building their brands and increasing sales.
Tweet A successful start-up depends fully on a foundation of employees who can effectively communicate, hustle, and essentially get sh*t done. Today, you can find these traits in every Distilled team member—communication is the underlining glue that holds us together.