Tag Archive
Keyword infringement: Edible Arrangements files $209M trademark suit against Google
While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface. The post Keyword infringement: Edible Arrangements files $209M trademark suit against Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Initial Interest Confusion rears its ugly head once more in trademark infringement case
Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice! The post Initial Interest Confusion rears its ugly head once more in trademark infringement case appeared… Please visit Search Engine Land for the full article
Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against Google
Google had alleged the Motion Picture Association of America was using Mississippi attorney general’s action as a tool of its private interests in content takedowns. The post Mississippi attorney general’s “conspiracy to censor the internet” back on as appeals court rules against Google..
Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads. The post Brand bidding & PPC optimization: enforcement options (Part 6 of 
appeared first on Search Engine Land.
Why You Don’t See “World Cup” Ads On Google
Google is on the cusp of a search volume siege from soccer (aka football) fans as the 2014 FIFA World Cup™ nears. A look at Google Trends data shows we’re on the upswing what Google can expect when the tournament starts on June 12, based on the volumes the last two times the World Cup was… Please visit Search Engine Land for the full article
Despite Google’s Efforts, Counterfeiters Are Commonplace On AdWords
Should a company that includes the phrase “don’t be evil” in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it “evil” to sell AdWords to websites that are filled with copyright infringing photos? These… Please visit Search Engine Land for the full article.
Google Gets Trademark Reprieve In Sweden Over Definition Of ‘Ungoogleable’
“Ungoogleable” won’t become an official word in Sweden … at least, not this year. As Sveriges Radio reports (found via The Verge), the Language Council of Sweden won’t be adding ogooglebar, which translates to “ungoogleable,” to its official list of new..
Google Streamlines AdWords Rules On Using Trademark Keywords
Google has announced an update to its AdWords trademark policy that streamlines the rules on using third-party trademark keywords in campaigns. With the update, Google now has a consistent global policy that allows advertisers to bid on competitor third-party trademark keywords.
Google Transparency Report Now Showing False Takedown Requests
TorrentFreak reports that Google updated their transparency report to now show the number and specific details on the false takedown requests attempted. You can see this level of detail by going to a specific takedown request. For example, looking at takedown request ID 266534 shows that of the 886…
Google And Rosetta Stone Agree To Settle Suit Over Trademarked Keywords
One of Google’s most well-funded and tenacious opponents in the legal arena, Rosetta Stone, has agreed to settle its trademark suit against the search giant.