Last month, I talked about how marketers need to distinguish between interactions and true engagement*. As part of that, I referenced the fact that Facebook and Twitter had been written about in relation to events such as the death of Amy Winehouse, the massacre in Norway and the Egyptian…
Social media may seem like ‘information overload’ for some, especially since there are now thousands of tweets sent per second and millions of people with a Facebook account. But how is this information created and sent
Not only is it important to make sure your tabs are interactive, but you need to give users reasons to keep going back for more.
If there’s one thing that the social media sector has in spades, it’s statistics. We’ve all seen the videos, most, it seems, with a Fatboy Slim soundtrack, that list the mind-bending figures about the continued growth of social platforms and devices.
As I discussed in How Prototype Theory Influences a Social Strategy, they way that people influence others and their decisions is based on their associations with certain words and phrases. For example, the word tree will most likely bring up an image of an oak or maple tree in a person’s mind,…
As I discussed in How Prototype Theory Influences a Social Strategy, they way that people influence others and their decisions is based on their associations with certain words and phrases. For example, the word tree will most likely bring up an image of an oak or maple tree in a person’s mind,…
When it comes to custom landing tabs, all the big brands have them, all little businesses want them, but just how effective are they in engaging your Facebook Page’s following?
Hashtags are the world’s chat room. Where else can you hop on the phone or computer and have an instant, passionate conversation about something that shares a hashtag? When it comes to primetime television, current events, or sports events like the Olympics or the Super Bowl, hashtags allow anyone…
Google’s new +1 feature was one of SMX Advanced Seattle most engaging sessions and, as a speaker, I have received a wide variety of feedback and questions. It seems this feature has fomented a great deal of speculation and inquiry. Here is a bit more food for thought.
If you’re a marketing or advertising professional, then lately you’ve probably been running ads on Facebook or have heard the phrase ‘paid social’ or ‘Facebook ads’. That’s because according to eMarketer, social media is the fastest growing digital media channel