As an active observer and participant in the digital marketing world, I see a spectrum of attitudes and perspectives towards attracting and engaging customers online.
Readers of Online Marketing Blo g know I have a bent for holistic SEO and the role of content marketing across the entire brand and customer relationship ( customer life cycle marketing ). A lot of commentary in the SEO world over the past few years has been about moving levers via site architecture/code/server/crawler/robot/markup/feeds/microformats as well as blocking and tackling with keywords and links