Links have been under fire for years. And while I’m someone who provides link development services, I’ve never thought that links are all you need.
What if you were penalized or deindexed in Google?
Like a prodigal family member, broken link building got re-embraced by SEOs after the series of Google algorithm updates known as Penguin.
I was recently asked how to make sure that each link you build (however you do it) remains a safe one — and I have to say that I truly had no idea how to answer that. A few years back, my answer would have been different than it is today.
Over the past year, I confess that I’ve spent way more time digging into bad links than good links.
Has SEO really changed? Search engine algoholics might say “Yes!” Experienced practitioners might say, “Not really.” Instead of keywords, site architecture, and link development, maybe we should understand aboutness, information scent, and validation. Please visit Search Engine Land for the full article
One of the most frustrating things about doing a link campaign is that usually, we’re doing it because no one else wants to, or no one else has the time to. Link building is one of the most outsourced parts of SEM and much of the time, we’re one of a handful of agencies working Please visit Search Engine Land for the full article
All too often, I get a fair amount of frantic emails from people who are seeing a dropoff in rankings and/or traffic after the latest algorithmic update and are looking for help or just a second opinion. Sometimes a keyword that has been number 2 for 8 months in a row moves down a spot Please visit Search Engine Land for the full article.
Since “how much would it take me to get started?” is a common question that potential clients ask me, I thought I’d expand a bit on my original answer to Debra Mastaler’s forum questions.
Functionalism is a concept that first intrigued me when I studied Anthropology in college, as I really responded to the idea that people do certain things for certain individual reasons that matter only to them, reasons that may seem crazy to outsiders, but that truly do make up a necessary part of…