Tag Archive

How SEO Greed Can Ruin A Perfectly Good Linking Strategy

Published on 2013/12/27 By admin

By now, you are likely aware of the Rap Genius “Tweet In Exchange For Anchor Text” link scheme, hencefore to be known as TieFating. Barry Schwartz reported last week on John Marbach’s exposé of the popular music site, Rap Genius, which had started an “affiliate”…

Linkbuilding the Right Way #SESCHI

Published on 2013/11/07 By admin

(…) Read the rest of Linkbuilding the Right Way #SESCHI (874 words) Gain a competitive advantage by subscribing to the TopRank

Understanding Google’s Latest Assault On Unnatural Links

Published on 2013/08/13 By admin

Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us would have missed it. (I have a page change tool app set up for that exact…

Google: Links In Press Releases Should Use Nofollow Like Paid Links

Published on 2013/07/30 By admin

Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust has settled, I aimed at getting more clarification on what Google meant by the new example around keyword-rich anchor text links within articles or press releases.

Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases

Published on 2013/07/26 By admin

Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. The new guideline examples that were added to…