Link removal requests are a huge deal. If you’re a webmaster or SEO trying to clean up harmful links, then you have probably sent dozens if not hundreds of link removal request emails.
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices.
In his Searchlove presentation in 2011, Mat Clayton suggested the SEO industry was barking up the wrong tree, or more metaphorically, climbing the wrong mountain in their continued efforts to build “natural-looking” links.
In his Searchlove presentation in 2011, Mat Clayton suggested the SEO industry was barking up the wrong tree, or more metaphorically, climbing the wrong mountain in their continued efforts to build “natural-looking” links. The truth, Mat implied, is that Google is more interested in ranking content with high engagement and interaction metrics