Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide.
LinkedIn Advertising gets classified a few ways. It gets called “Paid Social,” but it’s not very social
As consumer use of and time spent on social media sites increases , the opportunities for effective advertising become more attractive to companies in search of customers to connect with. We’ve given the advice that to grow a social network , a company should participate and engage with communities of interest. That’s still great advice, just as it is to consider different advertising options within relevant social channels to create awareness, keep a brand top of mind or to suggest timely and relevant offers.