B2B brands have increasingly turned to LinkedIn*’s live-streaming offering LinkedIn Live to elevate their messaging in creative new ways. Brands using LinkedIn Live are increasing engagement from virtually all public-facing sides of their organization, and pulling their professional communities closer than ever in real time using live-streaming
What are the newest features on LinkedIn*, and how can B2B marketers best use them to attract, engage, and convert business professionals? As the world’s leading business social platform, Microsoft’s LinkedIn has released a surprising array of innovative new ways for B2B marketers and brands to build new connections and forge even stronger existing relationships
What has changed at the world’s largest professional social media platform during the pandemic, and how will it shift for B2B marketers in the post-pandemic landscape? LinkedIn* has already rolled out an impressive assortment of new features in 2021, and we’ve got 10 insights that B2B marketers need to know about them. Over the course of the pandemic, LinkedIn ads have been among the marketing channels that have grown the most in importance according to report data examining B2B technology marketing strategies, as we covered in a recent edition of the TopRank Marketing news
How can B2B brands benefit from using LinkedIn Live, and what are some examples of businesses rocking their LinkedIn Live marketing? LinkedIn* has seen its live-streaming LinkedIn Live feature being used by more major firms all the time, and we’ll take a look at five top B2B brands that are rocking their LinkedIn Live game
With more than 645 million users in over 200 countries, LinkedIn* has increasingly grown as a platform for both B2B and direct-to-consumer brands looking to creatively and effectively showcase products and services. LinkedIn has released scores of new features over the past several years that have helped it remain the foremost social media platform for professional business users. It’s also increasingly become a destination for all manner and size of brands, and users looking for an experience markedly different from that offered by Facebook, Twitter, and Instagram
It’s undeniable that LinkedIn is leading the pack for professional social networks. In fact, more than half of all of the business in the world have created a business page on LinkedIn.
The Meaning of Like: How Smart Devices and Social Analytics Are Transforming Retail This recent infographic from Symphony Teleca shares some very insightful information on the ways that consumers use devices to make purchasing decisions , and the ways that companies can measure these trends. Going Global: Insights for International Social Media With more companies receiving service requests from outside the continental US this article examines how best to approach a global social media strategy. Via Search Engine Watch