Have you found yourself spending more time than usual on LinkedIn within the last couple of months? I know I have. Much of that has to do with the recent changes that the company has rolled out which has improved usability and is encouraging users to spend more time actively participating within the platform.
The Ecosystem of Lifecycle Marketing This infographic from RightOn Interactive takes a deep dive (literally) into the world of lifecycle marketing automation. Key Takeaways: 22% increase of the average sales cycle in the past 5 years 47% of B2B marketers close less than 4% of marketing-generated leads 64% of CMOs have either an informal or no process to manage marketing automation LinkedIn Gets its Own Version of Facebook Likes: Endorsements Endorsements allows users to recognize professionals for their expertise. It really is as simple as clicking a button. On the users profile there will be a list of recommended endorsements. You can either click to endorse, or suggest other area of expertise. Via TNW . How to Survive A Bacon Shortage: Twitter Guide Bacon lovers are taking to Twitter after the recent prediction from Britain’s National Pig Association that there will be a shortage of pork in the next year. You’ll even find a flow chart titled “Should You Eat That Bacon?” which will ultimately tell you yes, you should. Via Washington Post .