Since its formation LinkedIn* has been the leading business social media platform, and with increasing numbers of brands and users having turned away from Twitter since its 2022 ownership change and subsequent policy shifts, in 2023 LinkedIn has grown to over 900 million members. With interest in LinkedIn at a new high-point, how can B2B marketers ensure that their place within the LinkedIn universe is accurately represented — both professionally and personally? The many features of LinkedIn member profiles have evolved and greatly expanded over the years, and more B2B marketers than you would expect are missing out on exposure opportunities that are only a click away.
With more than 450 million members worldwide, LinkedIn is the world’s largest professional network–and it’s growing every second.
Never one to rest on its laurels, LinkedIn recently announced some interesting new profile features that can help you stand out, be found and measure the impact of your LinkedIn presence (disclosure, LinkedIn is a TopRank client). Here are 4 ways you can take advantage of the new LinkedIn profile updates: Stand out With New Profile Image Options The trend towards getting more visual has taken hold of all aspects of social media and LinkedIn profiles are about to get the same treatment