Tag Archive

Yelp targets businesses who threaten negative reviewers with legal action

Published on 2016/08/02 By admin

Online reviews  can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously. But some take their concern over what customers are saying about them online too far, and try to silence customer criticism with legal threats. Others have incorporated legalese such as non-disparagement clauses into contracts that seeks to prevent them from posting negative reviews in the first place.

Will Pokémon GO become a marketing platform for local businesses?

Published on 2016/07/12 By admin

Nintendo’s Pokémon Go , a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was installed on more than 5% of all Android devices in the US within two days, giving it an install base larger than Tinder, the popular dating app. And with more than 60% of US users who have downloaded the app using it daily,  SimilarWeb estimates Pokémon GO’s daily active users count will surpass Twitter ‘s

How Craigslist Is Killing Your Business by @albertcostill

Published on 2014/01/08 By admin

Image Source: Wikipedia Back in 1995 Craig Newmark had a revolutionary idea. Why not use this new thing called the internet to launch an email distribution list? Inspired by friendly social sites like WELL, MindVox and Usene, Newman used his email list to inform people in the San Francisco Bay area about upcoming local events

For SMBs, The Time Is Now To Embrace Search Advertising

Published on 2014/01/08 By admin

As a recently as a few years ago, the owner of a small or local business could legitimately ask, “Why should I buy search ads?” After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform — then, assuming they got ads served, maybe… Please visit Search Engine Land for the full article

Google Releases Easier Offer Builder For Local Business Targeting by @wonderwall7

Published on 2013/10/25 By admin

Within the next week, Google will be slowly rolling out an easier Google Offers builder, which work in tandem with Map listings. This news came from Gayathri Rajan, Director of Product Management, Google Offers, on the Google Commerce blog: Today we’re introducing an updated self-service tool for all businesses in the U.S.

Local Businesses, Ensure Your AdWords Accounts Are On Target

Published on 2013/09/20 By admin

Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the…

5 Rules To Turn Your Local Business Into A ‘Social’ Business

Published on 2012/02/13 By admin

Before I dive in and give you some juicy, usable ideas for winning new customers and growing your business through social channels I want to get something straight.