Why do companies have the perception their local marketing for stores ends with submitting a data feed through a syndicator? In reality, local marketing is a strategic multi-channel process and not a task
National companies have been struggling with a significant change to branding, marketing, and advertising over the past few years.
In the Local SEO biz, we spend a lot of time fixing duplicate business listings. Duplicate records of your business appearing throughout the Local Search ecosystem can cause a variety of issues like messing with your Google Local rankings, causing you to lose business, and may even make you feel…
Two weeks ago, Greg Sterling and I published “YQ,” a study on the state of location data for Yext, where we discovered (surprise!) that the state of business location data on the Web is pretty messy. The study provided us with the opportunity to look at patterns among thousands of… Please visit Search Engine Land for the full article.
If you’ve followed headlines about the online deals industry over the past year, you might wonder if the phenomenon has lost its appeal.