I admit it, I am addicted to the non-branded organic referral, but let’s be honest, the branded or partially branded organic search traffic that you are receiving (or not) is much more qualified. While we waste away worrying about non-branded exposure, much of the time, we are ignoring “branded” entry into our site from a multi-channel attribution standpoint. Specifically, traffic that chooses to enter the site again as they searched for your brand name since they were associated with the brand previously via social media, PPC , etc
Google’s search algorithm is always being improved. That being said, Google only releases updates and changes to their algorithm every so often. Last year, they released an improvement known as Pigeon, which sought to improve search ratings on local sites
Welcome to Part 2 of this series! I’m going to quickly go through the important points I covered in the previous part in this short intro. Remember local citations shouldn’t be used as a linkbuilding technique.
There are thousands of places where a citation (which is a mention of your business name and address, phone number and/or website) can be built for your local business in order to help your current and potential customers find you easier online. But, before we get the top 15 sources for local citations by country, here’s the ‘big four’: Google Places Yahoo! Local Facebook Bing Places Getting listed on these well-established and frequently crawled portals can improve the chances of your business info appearing on the SERPs of the major search engines. Consistency is key.
If your business has a local presence — anywhere — you must take advantage of Google+ Local. Creating and optimizing Google+ Local profiles is a critical marketing practice for local small businesses, multi-location enterprises, national franchises and companies with a single physical..
Image Source: Wikipedia Back in 1995 Craig Newmark had a revolutionary idea. Why not use this new thing called the internet to launch an email distribution list? Inspired by friendly social sites like WELL, MindVox and Usene, Newman used his email list to inform people in the San Francisco Bay area about upcoming local events
GoDaddy hasn’t been a big player in the start-up acquisition business as of late, so its recent acquisition of local listing service Locu for $70 million, which was announced yesterday, definitely makes a big splash.