Google updated its policies around contributed local reviews with a new line that now says discouraging or somehow prohibiting negative reviews or selectively soliciting positive reviews is not allowed. New policy.
Before purchasing, your customers always look for reviews and references to reinforce and validate their intent. In the U.K., I worked with an agency that served 600 small businesses of which a large percentage were florists
It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community. While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been craving this change since the gain in popularity of the pre-recipe life stories that trended on food blogs for many years.
Google has updated its Google Maps reviews guidelines deceptive and fake engagement guidelines to now disallow making requests for revisions or removals of a negative review through offered discounts, free goods or services, or other incentives. So if someone leaves you a negative review, you are not allowed to incentivize that individual to update their review. The new guidelines
When it comes to local SEO, there’s a lot of noise. From the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that don’t consider the big picture. However, none of these tasks matter if you ignore competitors.
Google has updated what it considers to be spam when it comes to Google Business Profile posts in the Business Profile posts content policies. The new line added under the avoid section says “examples of such content that is not allowed includes “duplicate photos, posts, videos, and logos.” Duplicate. Yes, the new line says that “duplicate photos, posts, videos, and logos” was added as an example of Google posts that would be rejected or removed because it is considered spam
Twitter is now rolling out a new feature called Location Spotlight to all Professional Accounts. What is Location Spotlight?
Google has announced it has added a new attribute to Google Business Profiles for Asian-owned businesses. This new attribute can be added to your verified Google Business Profile and it makes it easier to find Asian-owned businesses in their own community.
There is (or will soon be) a Google Local Services Ads spam problem coming to a town near you. I primarily run Local Services Ads for personal injury law firms, and most of the problems I’m encountering are in California. Admittedly, I can’t speak for every vertical or geographic region.
The holiday season has arrived early for locally focused marketers.