How can B2B marketers rev up their social media engines using Twitter’s new long-form content publishing features? Twitter Write is the social platform’s forthcoming tool for composing and sharing written content that runs well beyond Twitter’s traditional 280-character limit, initially offering up to 2,500 words — plenty of blank digital paper for B2B marketers and brands to fill with messages of innovation. B2B marketers should be prepared when Twitter moves its Twitter Write feature from its present limited test-bed of hand-selected authors to a worldwide rollout, and we’ll show you how to be ready when the time comes.
Buyers have questions and sellers better have answers that are easy to find, informative and inspiring. This is the cornerstone behind “ Best Answer ” content marketing strategy
For many marketers, “long-form content” often refers to creating an eBook, drafting a 1,500-word blog post or developing a white paper—certainly not a concept associated with shorter-the-better social media posts. Well, that’s definitely changing
The argument over long-form content and short-form content is one which has been debated from behind keyboards since the advent of the Internet, and one which will doubtless carry on for the foreseeable future. How Do You Measure ROI on Content? There is no definitive method of measuring ROI on content, as each company/brand/site will be looking for something different