“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles . While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want to remain in the field and be competitive.
“Good morning Mumbai! Wait, I’m in Minnesota.” Loren McDonald , VP of Industry Relations for Silverpop has been on a worldwide tour travelling from India to London and finally here to the Midwest. Loren was not shy about admitting that he feels a bit like a fish out of water, he’s an email-marketing guy, surrounded by search marketers at MNSearch Summit. In Loren’s compelling presentation we found out why email still rocks, the difference between smartphone and tablet users and creating actionable data
“Nothing is impossible.
There’s now more data collected about our every interaction in the digital world than ever before.