Google Analytics, like every web analytics tool, does not deliver accurate data. There are many reasons behind this including: Visitors don’t allow JavaScript Visitors block cookies Pages missing code Location of the code on the page There are certain actions though that can be exactly measured, as they are recorded in back end systems
Making the most of Magento means knowing how to optimize your e-commerce site properly for search engines.
Magento is the most used e-commerce platform in the world and powers over 200,000 e-commerce stores. Magento can be SEO-friendly, however the “out of the box” installation does have a number of SEO issues.