Facebook has become quite a conundrum for many marketers.
When you think of social media, surely Facebook tops most people’s list as the “go to” social network. The demographics may have changed since the early years as a Harvard born startup, but there’s no question that consumers and brands are connecting on Facebook in ways that drive brand awareness and customer engagement
I was very excited to read Mari Smith’s ( @marismith ) new book The New Relationship Marketing , and once I cracked the cover, I was not disappointed. Mari was also kind enough to answer a few questions about her new book as an added bonus for TopRankBlog readers. To sum up Mari’s book in a few words: practical yet genius. I would recommend this book to any marketer who would like to create meaningful interactions and relationships with their customers