If someone asked you what your mission is as a marketer, what would you say? My response would go something like this: To create a meaningful connection with customers that engages them with my businesses and encourages them to take the next step in working with us.
The Content Code: Six essential strategies to ignite your content, your marketing, and your business is the latest book from Mark Schaefer and like The Tao of Twitter and Social Media Explained, it’s a must read. I’ve known and admired Mark for several years. He is a very generous person and that generosity extends to the knowledge he shares in the content and conversations he’s a part of
Today’s interview is with a guy that I’ve known for several years that brings a practical perspective to the often distracting world of digital marketing.
ROI, it’s a term we’ve all heard. Typically this acronym stands for Return On Investment, but in this case we’re referring to Return On Influence. Mark Schaefer ( @markwschaefer ) presented at BlogWolrd (on his birthday) on some of the key concepts in his new book Return on Influence: The New Rules of Creating and Leveraging Power on the Social Web . At the very beginning of his presentation Mark made an interesting observation. In the past a speakers audience was a group of people who passively sat in the auditorium and listened to what the speaker was saying. Mark Schaefer shares “Now, I am talking to an audience of audiences.” What does that mean? Not only are the bloggers in the room soaking up with is being shared but they are also sharing this information with their audience, in real time. What did this session teach me about Klout, content, and creating more influence online?