SEO isn’t anything new, there are very few people involved in marketing who don’t have some appreciation of how you might need to make an active effort to appeal to the search engines . Despite that awareness, a lot of marketers will have no idea of the great tools that search marketers have on their hands that are great for market research and completely free (or at least freemium)
Following on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can help you tap into the mindset of the people you’re trying to sell to. Part two: to gauge public opinion Pretty much any content related book, article or conference talk you come across will at some point mention the term ‘audience-focused content’.
You may have heard understanding your audience on social media is one of the keys to success. (I may have even said it myself a time or two!) Makes a lot of sense.