At a digital marketing agency it can often seem like there are never enough hours in a day to accomplish everything. In order to maximize the time we do have, I’ve implemented several processes and technologies to help my team work as efficiently as possible. These tips can be implemented across any organization and on any budget to help your marketing team accomplish its goals.
Planning and executing a successful social media marketing strategy sometimes requires that brands look outside their own companies for assistance. Businesses may partner with consultants or agencies to tap into the expertise, skills and resources they can offer, to help with strategy and tactical execution of the plan. However, things can go wrong in social and when they do, the fallout can be massive and instantaneous
The in-house versus agency debate is largely over because for 90% of businesses, it is no longer possible to run a significant (large budget/large volume) online marketing program without agency help. Since I’m an online marketing agency CEO, it’d be fair of you to accuse me of bias and..