For many online advertisers, the Christmas period can be a very confusing time. What was previously a relatively steady & consistently performing campaign throughout the first 10-11 months of the year can very quickly turn into something that is costing you huge amounts of money in a short period of time
Pull marketing is the science of attracting leads and sales rather than applying more work-heavy traditional ‘push’ marketing approaches. In an increasingly tough marketplace, pull marketing is overtaking push marketing as the most effective way to drive business