The one silver lining in our current reality is the “virtual event.” Sure, we’re all stuck at home, but at least we can have several entire marketing conferences beamed directly to our laptops. Granted, there’s a distinct lack of cocktails and networking opportunities. You have to supply your own drinks and try to convince your own pets to follow you on LinkedIn (currently mine are still mulling it over). [caption id="attachment_29172" align="alignnone" width="300"] “Sorry, we only have Facebark.” [/caption] The latest conference to go virtual is industry stalwart Pubcon , celebrating its 20th year. This search-centered event never fails to round up fascinating speakers with a ton of experience in search and content marketing
According to a new study from eMarketer , in 2018 nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing. At the same time, influencer marketing has become one of the hottest topics in the marketing world: The L2 from Gartner reports that over 70% of brands used influencers in their 2017 marketing plans and 95% found them to be effective
In the Digital Marketing and PR world, success requires a continuous effort to stay sharp and on top of what’s working and what is not. Information overload from social media has brought an exponential increase in noise, causing many marketing and PRO pros to “overdose” on information or shut it out altogether
The marketing events calendar is not just for SEJ events, it’s for all marketing and related events in our industry. The post Introducing Our New #Marketing Events Calendar: All Industry Events in One Place by @mattsouthern appeared first on Search Engine Journal .
Continuous learning is the key to stay ahead in the digital marketing and PR world. Besides learning from your own experiments, connecting with other industry subject matter experts and peers can be a great way to expand your knowledge network.
During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community. Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights in our consulting and for future presentations. Topics that seemed to be high in demand include working with influencers in combination with content marketing and social media.
I’ve always said, “The best part about Minnesota Winters is leaving for somewhere warm.” Over the next 2 months or so, that’s exactly what I’ll be doing and I’d like to invite you to join me at one or more of these 6 upcoming events in cities that range from San Francisco to New York to Denver to learn about integrated marketing topics with a particular emphasis on the role of influencers and content. Beyond content and social media marketing, these events and conferences will cover a wide variety of essential digital marketing knowledge, so there’s plenty to learn, numerous smarties to network with and in some cases, a little warmer weather to be enjoyed.
I’ve always said, “The best part about Minnesota Winters is leaving for somewhere warm.” Over the next 2 months or so, that’s exactly what I’ll be doing and I’d like to invite you to join me at one or more of these 6 upcoming events in cities that range from San Francisco to New York to Denver to learn about integrated marketing topics with a particular emphasis on the role of influencers and content. Beyond content and social media marketing, these events and conferences will cover a wide variety of essential digital marketing knowledge, so there’s plenty to learn, numerous smarties to network with and in some cases, a little warmer weather to be enjoyed.
Search Engine Strategies San Francisco is upon us and marks a watershed year for this event. For the first time the annual August conference hosts in San Francisco and integrates with Connected Marketing Week, boosting an already large happening to an all-inclusive digital marketing experience. In addition to TopRank Online Marketing CEO Lee Odden presenting on several sessions as both speaker (Content Marketing Optimization & Blog SEO) and moderator (Selling Search to the C-Suite), TopRank team members (myself and Mike Yanke ) will be out in force liveblogging the event. During the 2009 conference we put together the “ Search and Social Media Puzzle “
Search Engine Strategies San Francisco is upon us and marks a watershed year for this event. For the first time the annual August conference hosts in San Francisco and integrates with Connected Marketing Week, boosting an already large happening to an all-inclusive digital marketing experience. In addition to TopRank Online Marketing CEO Lee Odden presenting on several sessions as both speaker (Content Marketing Optimization & Blog SEO) and moderator (Selling Search to the C-Suite), TopRank team members (myself and Mike Yanke ) will be out in force liveblogging the event. During the 2009 conference we put together the “ Search and Social Media Puzzle “.