Complacency has never been an option in B2B marketing. The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition is fierce
In the United States Independence Day has become a day free of work where individuals can spend time with their families and friends setting off fireworks, eating, drinking, and being merry. July 4th is indeed a day for celebration, but also a day for reflection