I’ll admit it: I’m one of those fall-loving, Halloween-obsessed people who just can’t wait to feel that crispness in the air and break out the spooky decorations.
I’m not here to lie to you: Sheltering in place is getting pretty old. I do count my blessings, of course. My family and I are healthy. My wife and I both can work from home; our kids are pretty great; we actually enjoy each others’ company. Still.
A great pun is like a great digital marketing campaign: If you do it right, it will stick with people until they’re compelled to share it — even the simplest ones require a level of sophistication to make and to appreciate. Every marketer I know is incredibly smart — whether it’s my team at TopRank Marketing , the influencers and thought leaders we work with, or the folks I’ve met at marketing conventions. Marketers are sharp, detail-oriented, intellectually rigorous, and susceptible to flattery