The ‘Barbie’ movie, the hottest film of the summer, is a marketing machine, with strong brand awareness.
Inspiration for how to be a better marketer can come from just about anywhere, including under the sea. Or should I say: Under The Sea , the best song from the 1989 Disney classic The Little Mermaid.
What can B2B marketers learn from marathon running? Even if you’ve never run a step and have no plans to, there are powerful lessons we can all learn from marathon running that significantly align with successful B2B marketing. I’ve been running marathons since 1998 and working in online communications and marketing since 1984 — two pursuits that may initially seem quite dissimilar, but which have much in common when you get down to it
“Our children can be our greatest teachers if we are humble enough to receive their lessons.” Wise words from author Bryant McGill . These last few months of lockdown, while challenging, have brought forth some very inspiring lessons from my almost 3 year old that I hope can inspire you: His fearless attitude, his openness to learning, his inquisitive nature and his no-yielding passion for everything he does. Be Fearless Unless we’re talking about cooked carrots, my little guy is about as fearless as they come.
In my experience, most marketers fancy themselves as lifelong learners, taking pride in innovating their work and skill set to maximize their impact. We keep tabs on emerging trends, tactics, and tools. We follow industry leaders for their insight