With B2B Ignite USA 2023 just around the corner on May 23 through 24 in Chicago, we wanted to get some of the latest B2B marketing insight from Melanie Deziel , chief content officer at StoryFuel, who will be delivering a new presentation on “ Using Content as Evidence of Your Most Important Claims ” during the event. B2B Ignite USA 2023 features a powerhouse selection of more than 40 top B2B marketing thought leaders, including our own CEO Lee Odden who will present “ The New Frontier of B2B Influence: Inside Out ,” during two jam-packed days of inspirational talks, interactive workshops and round-table discussions, all contained in five content streams, plus the event’s Elevation Awards.
Since I’ve been working in the B2B Marketing space for over 25 years from the days of direct mail and faxes to artificial intelligence and virtual reality, there is one thing that is certain: change. Adapting to change and continuously improving is essential for B2B marketers that want to survive and thrive whether the market is on the up or in times of uncertainty. Brands that can quickly and effectively adapt and even innovate can rise above and even elevate performance of their marketing efforts
[one-sixth-first][/one-sixth-first][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth] B2B marketers are facing more and more challenges. We are asked to do more with less, cultivate human connection balanced with high-tech experiences, all with the threat of artificial intelligence (AI) coming for our jobs.
This week, the annual B2B Marketing Exchange (B2BMX) conference kicks off in Scottsdale, Arizona, and if the promise of sunshine wasn’t enough, the speaker lineup has me buzzing with excitement. This is my first B2BMX and I’m hoping to run into some old friends as well as make some new connections as I soak up all the energy and inspiration from the B2B marketers attending, presenting and exhibiting. If you are like me and get easily overwhelmed with so many inspiring sessions from top thought leaders to choose from, here’s a cheat sheet for the 10 can’t-miss sessions I’m most looking forward to. Here are my top 12 (because I couldn’t narrow it down to 10) Can’t-Miss Sessions at B2BMX 2023: DAY 1 – FEB 27 Marketing + “The Machine”: Sizing Up AI’s Emerging Impact On Efficiency Vs
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I am sure you can relate to the frustration of being bombarded with information online.
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When MnSearch , Minnesota’s premier collection of search marketing luminaries, held its latest big annual summit in St. Paul, we knew TopRank Marketing had to be in the house.
How can B2B marketers get the most from events in 2022, whether they’re in-person, all-virtual, or in any of several combinations of hybrid formats? The marketing event landscape in 2022 may not be as topsy-turvy and uncertain as it was in 2021, yet there’s no shortage of questions many events are still facing