A great pun is like a great digital marketing campaign: If you do it right, it will stick with people until they’re compelled to share it — even the simplest ones require a level of sophistication to make and to appreciate. Every marketer I know is incredibly smart — whether it’s my team at TopRank Marketing , the influencers and thought leaders we work with, or the folks I’ve met at marketing conventions. Marketers are sharp, detail-oriented, intellectually rigorous, and susceptible to flattery