Where do advertorials, also know in politically correct terms as “native advertising”, fit into the content marketing toolkit? To answer this question, we first have to understand what advertorials are – and also that the definition of content marketing itself is a hotly contested topic. Adam Stetzer of HubShout, in his recent investigation into the purported Google penalization of Interflora for employing advertorial content, insists advertorials are NOT content marketing
Here we are just past the halfway mark in 2010 and we’ve tapped into the stream of future marketing planning with our readers for 2011 with a poll. Our question? What 3 online marketing channels & tactics will you emphasize in 2011