How will 5G technology change the way B2B marketers tell brand stories, and what new opportunities will the speedier forthcoming mobile standard offer?
Just what is a B2B influencer, and what do they actually look like? In our new third season of Break Free B2B Marketing video interviews we’re having in-depth conversations with an impressive array of top B2B influencers, exploring the important issues that each expert is influential about.
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If the 1982 movie Blade Runner and its dystopian depiction of what the world would look like in 2019 were accurate, this is what we’d have been living through last year: via GIPHY Needless to say, our predictions of society’s future state, and technology’s long-term evolution, are not always on the money. While certain aspects of Blade Runner ’s vision might’ve been frighteningly accurate, Los Angeles is not yet inhabited by flying cars or giant video advertisements projected onto the entirety of skyscrapers.
I had the pleasure of sitting in on Zari Venhaus ’s session at the second day of Content Marketing World 2019 where she laid forward a process to present martech business cases to senior leadership. She entered the room with a high level of energy and passion for the topic, making her an engaging speaker from the second she took the stage. After a quick bit about the company she works for, Eaton, which is a $22 billion power management company, she dove into a marketing technology business case she undertook as their Director of Corporate Marketing Communications. She insists she was not successful her first time creating a martech business case. It took living through many failures and successes to reach the process she uses today.
Standing before a room of eager-to-learn marketers at B2B Marketing Exchange , Liz Cope , Director of Marketing Technology and Operations at Ingersoll Rand, was an open, honest, vulnerable … human.
Back in 2011, roughly 150 marketing technology solutions were on the market.