When it comes to B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looks like? For our third season of Break Free B2B Marketing video interviews, we’re featuring conversations with leading B2B influencers, and examining the issues that each subject matter expert is influential about in their specialized industry.
What does trust bring to the B2B marketer’s strategy table in 2021?
80% of CEOs don’t trust marketers.