Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? Last week, we shared the Top 10 Reasons to Attend MarketingProfs B2B Forum, and today we’re thrilled to unveil an exclusive video series called “Feeling B2B,” bringing you candid and insightful conversations with the foremost voices in the industry who aren’t just “doing” B2B marketing, they’re “feeling” it – and hoping to inspire you to feel it too! This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry
When you think of B2B Marketing do you think “blandscape”? Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone?
[one-sixth-first][/one-sixth-first][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth][one-sixth][/one-sixth] The content and conversations at MarketingProfs B2B Forum this week were beyond inspiring for a #MPB2B newcomer like me. The energy within this B2B content marketing community is intoxicating and to quote Jacco van der Kooij’s closing keynote, “What you have in this room – this is a community.
The post 3 Key Themes from #MPB2B Forum — Day #2 appeared first on B2B Marketing Blog – TopRank® .
When asked to attend the MarketingProfs B2B Forum , I wasn’t sure what to expect. I’ve been to conferences as an attendee, an exhibiting sponsor and as a speaker, but never specifically within the B2B content marketing space, and this group can be an intimidating one. Sure, I’ve admired the long list of content marketing rock-stars, storytellers and B2B influencers , but memories crept up from being the new kid in town.
It’s no secret that we have made it our mission to elevate the world of B2B marketing. “Elevate B2B” has been the agency’s theme and mantra of the year, and we don’t see it going away anytime soon. Our CEO Lee Odden shared in January , “from ‘boring-to-boring’ to being woefully behind B2C, there’s more than enough opportunity for us in the B2B marketing world to raise the bar.” The TopRank Marketing team has been committed to elevating the industry, specifically targeting these three approaches: 1 — EXPERIENTIAL CONTENT What good is content if the target customer is not engaged? Just like B2C audiences, B2B marketers and decision-makers want to experience brands through thoughtful, creative and innovative content.
MarketingProfs educational content director Kerry O’Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “ New Research: How to be Successful With Influencer Marketing .” Lee began by explaining that when it comes to B2B influencer marketing, to create and maintain a successful program you’ve got to do the hard work and be smart about it , and set about to demystify some of the lesser-known aspects of B2B influencer marketing by sharing what he’s learned from having been deeply involved with the practice for the past eight years. Let’s take a look at the new B2B influencer marketing research Lee explored in his insightful MarketingProfs B2B Forum #MPB2B 2020 session
While MarketingProfs B2B Forum’s Ann Handley was introducing Ty Heath , director of market engagement at The B2B Institute at LinkedIn*, for her keynote, “ Evolve your Strategy: 3 Mega Marketing Trends to Outperform Your Competition ,” she shared that one of the advantages of holding the event virtually for the first time was that you could be three places at once by being able to watch all sessions once the conference concludes. 2020 marked Ty’s third year speaking at #MPB2B, and her first keynoting the event, and for the occasion Ann shared her hand-drawn portrait of Ty. Ty began by explaining that LinkedIn’s B2B Institute serves as a think tank for accelerating B2B marketing and creating more value for B2B marketers, and then started her exploration of the three big trends that won’t necessarily change over time — trends savvy marketers will want to invest in over the next decade in order to see their organizations thrive.
MarketingProfs B2B Forum 2020 will be the center of the B2B marketing world this week, as many of the world’s leading B2B marketers gather virtually on November 4 – 5 to learn and exchange the industry’s latest research and insight. This year’s first-ever virtual edition offer a vast array speakers and sessions relating to all areas of B2B marketing, and while we’ve already shared our handy list of ” 25 Top B2B Marketing Influencers To Follow In 2021 #MPB2B ,” we also want to provide you with a list of some of the sessions that we’re most looking forward to this week during #MPB2B. Here are 10 sessions that stand out to us as must-see presentations as we head towards 2021 and beyond
If we had to describe the experience at this year’s MarketingProfs B2B Forum in one word, we would probably have to go with “neighborly.” Yes, this vibe was intentionally embedded by the event organizers, who constructed the main stage and supporting elements at MPB2B around a “Mister Rogers’ Neighborhood” theme. But the speakers and attendees at the Gaylord National Resort & Convention Center all did their parts to foster a helpful, friendly, and kind environment. As a result, we’ve returned home with our mental batteries recharged, full of inspiration and motivation to help our clients, partners, audience, and coworkers achieve new heights with B2B marketing strategy. So hang your coat up on the rack, untie your shoes, and settle in for ways that you can reimagine the way your team approaches events and to read our most memorable moments from a few beautiful days in the MPB2B neighborhood.