One of the report categories from MarketingSherpa that I’ve been reviewing for a long time, as in 5 or more years, is their coverage of Search Engine Marketing.
B2B Marketing Best Practices 2011 We’ve been fans of MarketingSherpa reports, guides and handbooks for many years, recently reviewing their SEO Benchmark Report for 2011 . As passionate B2B Marketers, we’re always on the lookout for qualitative information to improve our B2B client marketing as well as our own.
MarketingSherpa has done it again with their SEM report for 2011 . With the help of Lead Author, Research Analyst Jen Doyle, they’ve put together an excellent resource for marketers looking for strategic guidance as well as real data about search engine marketing. This particular report focuses on Search Engine Optimization with an emphasis on the interplay of search and social media, two topics that are very near and dear to the consulting practice at TopRank Online Marketing