Last week at the Content2Conversion conference, Heidi Bullock , VP of Demand Generation at Marketo took the stage and covered a topic that is top of mind for all marketers. That is, how to create the right message at the right time to meet the needs of customers. Today’s self-directed buyers typically go through up to 90% of their purchasing journey on their own.
Marketo is known for their content marketing ( top 20 content marketing brand ) and especially their definitive guides to all things related to B2B marketing. The most recent is The Definitive Guide to Engaging Content Marketing which includes over 100 pages of practical and highly usable information on Planning, Creating, Designing, Publishing, Promoting and Measuring content marketing. For this eBook the folks at Marketo reached out to a group of content marketing pros including Joe Pulizzi, Ann Handley, Brian Solis, Rebecca Lieb and many more including me for some perspective.
Marketo, an industry leader in marketing automation software and customer engagement solutions, has recently added SEO tools to […] Author information Murray Newlands CEO at The Mail Online Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User’s Manual.
San Francisco’s Moscone Center was abuzz with marketers from around the world earlier this week, as Marketo hosted […] Author information Murray Newlands CEO at The Mail Online Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink.
Marketing software can help companies scale and automate important marketing processes of all kinds, from lead nurturing to data analysis to sales process optimization and beyond. Regardless of the software company behind it, these solutions are typically designed to help companies save time, identify opportunities, and close the gaps internally or externally that keep them from achieving their goals. The goal in most businesses is pretty straightforward: increase revenue and more importantly, profits
Todd Forsyth, Vice President of Global Campaigns, Salesforce.com gave an energetic presentation at the Marketo 2010 User Summit (Marketo is a TopRank Online Marketing client) on how Salesforce aligns marketing and sales. Following is a summary of the highlights of his presentation – which includes key takeaways for B2B marketing and sales teams: Sales and marketing alignment are second nature at Salesforce. Today, we’ll explore how as a brand, Salesforce integrates sales and marketing throughout all of our tactics and why this is also vital for your B2B brand. Thriving in a rapidly shifting media landscape The media landscape is changing faster than anyone can imagine. How can marketers possibly keep up with this dynamic landscape? Keep in mind, the one thing that hasn’t changed and is constant throughout is that alignment between sales and marketing as a requisite to drive business. This is required in all landscapes. Sales and marketing together is the secret sauce for how we go to market. With that said, staying at the edge is essential