The post New Year, New View: 3 Ways to Approach Analytics in 2019 appeared first on Online Marketing Blog – TopRank® .
Welcome to the seventh installment in our “Collective Wisdom” series of content marketing strategy and tactics articles. Previously we’ve covered planning ahead for content marketing success, the art of crafting powerful content, and an array of strong promotion tactics. So, what’s up next?
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse , Vice President, Social and Search at Nielsen and Pierce Crosby , business development and experienced data analyst at StockTwits, we had a panel discussion on how brands can take their analytics practice to the next level.
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace in New York and here are the six key takeaways from our favourite presentation: “Cross Device Measurement and Attribution: Accuracy, Efficiency and Impact.” 1.Know your audience According to eMarketer , 84 percent of U.S.
L-R: Susan Beebe, Chuck Hemann, Christopher Penn and Dan Gingiss We have all struggled with what to measure to show how our social media program is performing. Additionally, how do you best communicate the results to executives, managers and other stakeholders? At the Social Media Marketing World conference, experts from Discover Financial Services, Tyson Foods and Intel Corporation reviewed tactics for showcasing their successes
The most common misconception over the past year has been the commonly heard statement, display looks like search. While we have all heard this a number of times (albeit it might be partially true) it’s largely based on one main factor: the rise of the auction-based marketplace in display
We recently had a sit down with Jen Cykman, Web Analyst and Instructor for Cardinal Path, a digital analytics and marketing agency that offers training seminars on Google Analytics. Jen is a self-professed data nerd that likes nothing better than to sit down and hover over a big ball of data and tease it into The post Trench Warfare: Google Analytics’ Best Updates, Common User Mistakes appeared first on Search Engine Journal .
Yesterday, Facebook confirmed that it was indeed purging fake accounts and page likes from the system. According to Josh Constine of TechCrunch, “Illegitimately created accounts are being deleted, and Likes gained from malware, compromised accounts, or deceived users are being removed.” Business pages with huge fan numbers could have seen losses of hundreds to thousands