Bing Ads announced that the new reporting user interface released in October is now the default. Users will no longer see the option to switch to the old reporting version.
Bing has announced updates to its Bing Ads Accredited Professional Program for search marketers looking to get certified as “Pro Bingers”. Among the changes, Bing transitioned the training segments from video based to text based content. Users can now view the training on the Bing Ads website or… Please visit Search Engine Land for the full article
New York-based Vringo has sued Microsoft over two patents that pertain to the ranking and placement of ads in search results. The patents were originally issued in the early ’90s and owned for a long time by Lycos, which later sold them. The patents in question are 6,314,420 and 6,775,664,..
How valuable would it be to work on improving your paid search keywords’ Quality Score? And which keywords should you focus on first? Bing Ads is introducing a new feature called “Quality Impact” that will tell advertisers how many new impressions they could gain by improving…
In the third quarter of 2012, click share on the Yahoo Bing Network rose to 21.3%, the fourth quarter in a row the network has posted gains. Google dropped to 78.7% in share, though based on click traffic, Google still outpaced YBN. These are stats from the Search Agency’s State of Paid..
Again following rival Google’s lead, Bing Advertising is introducing the capability to specify different landing pages depending on the match type chosen. The idea is that the change will enable more effective bid management, tracking and changes (pausing and resuming) of keywords at the… Please visit Search Engine Land for the full article.
Bing Ads has released updates to its reporting interface in a bid to make it faster and easier to use.
Bing Ads (the new moniker for Microsoft Advertising) is testing an ad format that should be very familiar — they’re combining the first two lines of text on search ads to make a much longer headline. The US market test is currently running on a small percentage of searches on Bing and..
Microsoft posted and then retracted their announcement of renaming Microsoft Advertising to the Yahoo Bing Network. Part of that announcement is that Microsoft adCenter, the name of Microsoft’s search ad network, is now being renamed to Bing Ads.
It’s official. Nielsen’s Designated Market Areas (DMAs) are becoming the paid search targeting standard for metro areas.