Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms.
Exceeding analyst expectations, LinkedIn revenue grew 17% and search and news advertising revenues grew 16%. LinkedIn growth is thanks to strength in the talent solutions side of the business.
The Q4 holiday rush is in full swing and Microsoft has just unveiled 7 new updates for October. In addition to the release of Multimedia Ads , Smart Campaigns , and a Multi-platform solution, Microsoft is pulling out all the stops with new tracking templates, markets, and shopping feed improvements. Let’s take a look.
Microsoft just announced Multi-platform, an all-in-one feature available in Smart Campaigns that lets you run ads in Microsoft, Google, Facebook, and Instagram all through the Microsoft interface. Tell me more. The feature isn’t available to all advertisers yet but you can sign up for the waitlist here
PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, keyword match types are blending into an amalgam of broad match, and signal loss continues to impact performance data and audience management.
Advertisers now have five additional months to migrate their expanded text ads to RSAs. The new extended deadline
Microsoft has started putting ads in Outlook on iOS and Android and the response from users has been less than accepting.
Microsoft has just announced nine (9!) new updates on their blog. The updates include new Automotive Ads, vertical-based ads, and more. Let’s dive in.
Microsoft announced today that they had been selected as the new partner to help bring an ad-supported subscription plan to Netflix. Beating Google and NBC. Last month we reported that NBCUniversal and Google had been the frontrunners, so the announcement is quite a surprise that Microsoft had been chosen.
On July 10, Microsoft will launch Merchant Promotions. The new feature will allow advertisers to promote products directly from the Microsoft Shopping Campaigns inventory with special offer tags. The tags will appear at the bottom of the product listing and will display a “special offer” link.