How is ChatGPT artificial intelligence (AI) chatbot technology changing search engine optimization (SEO), and how will the major shifts being implemented by Google, Microsoft and others alter the business marketing landscape of the future? During my 39 years working in online communications I’ve seen immense changes in search engine technology and how businesses optimize their ever-growing collections of digital content, and consider AI’s impact on the search industry to be one of the biggest shifts yet.
How can B2B marketers adapt to the latest changes in search engine marketing? Google, Bing, and other search engines have continued to refine their services, bringing changes that B2B marketers need to be aware of.
It’s no surprise that Google is the most popular search engine in the world. In fact, according to NetMarketShare , it owns over 75% of the desktop search engine market share and over 94% of mobile/tablet search engine market share.
To honor all veterans, Bing is featuring The Tower of London on its homepage today. Bing acknowledged not only is today Veteran’s Day, but also marks Remembrance Day in the UK
While some may be surprised with just how red the U.S. elections went last week, it appears Bing knew all along. Following last Tuesday’s national elections, Bing announced it had predicted more than 95 percent of the called races for state Governors, U.S.
Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market share. Stefan Weitz appeared Tuesday at the Web Summit conference in Ireland, where he told attendees that Bing instead wants to focus on making its search..
As promised, Google and Bing are both offering quick answers for election-related queries. Searching “election results” on Google provides a quick answer box with a color-coded map of the U.S. to show which states went red and which went blue.
Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile websites that are not responsively designed.
Bing announced there is a new filter within Bing Images to let you only see animated GIF images. Animated GIFs are a grouping of images that may appear as a movie but are just a series of images
Duane Forrester, the senior product manager in charge of webmaster outreach for Bing, has lost his job as part of the recently announced layoffs at Microsoft. The move leaves Bing without one of its longest-serving and recognizable faces to the SEO and publisher community.