In the 1989, Greg LeMond overcame a 50 second deficit in the final stage to win the Tour de France by 8 seconds. He clocked the second fastest time trial ever recorded in the Tour de France. So how did LeMond secure a stunning victor after 3 weeks and 2025 miles? Optimization
Mikel Chertudi, Senior Director, Global Media & Demand Marketing at Adobe Systems, presented Tuesday morning’s opening keynote at SES Chicago. The goal of his presentation was to take a deep dive into: How the value of what marketers do is often viewed incorrectly Mistakes that many marketers are guilty of What questions marketers should ask themselves in order to invest marketing dollars appropriately Changing the Marketing Conversation Often times, as marketers we talk too tactically Many marketers today still refer to marketing dollars as “spend”, “budgets”, or “cost centers”