On Wednesday evening in downtown Minneapolis, marketers gathered to hear the answer to a burning question: #whatthefoc?
Sometimes it feels like I spend more time on the road than in Minnesota, but the Twin Cities has a fine digital marketing community that includes advertising, direct marketing, interactive, B2B, search, PR and communications groups that serve the needs of marketing and communications professionals in the region. Networking locally can be incredibly important if you’re new to the area, want to connect with other professionals in your field or are in search of professional development and job opportunities.
On a sunny, warm day in Minneapolis, marketers gathered near one of the city’s best attractions – LakeCalhoun – to learn about “Search and the Connected Consumer”, a view of how people retrieve information online and what that means for the future online and search engine marketing.