In this era of social media, brands need to look at their social outreach in a different light.
Creating demand relevant with content to your target audience in real-time is both a challenge and an opportunity for B2B marketers.
On Wednesday evening in downtown Minneapolis, marketers gathered to hear the answer to a burning question: #whatthefoc?
Future of Content – Retro image from Shutterstock It’s a pretty compelling question: What is the Future of Content? What does the future hold in store for content marketing? With the growing adoption of brand publishing and convergence of paid, owned, earned and shared media, many companies are looking forward to what’s next.
On a gray and snowy morning marketers from the healthcare, finance and government sectors headed to the Swedish American Institute in downtown Minneapolis for a MIMA event titled Interactive Innovation in Highly Regulated Industries . The panel of experts included Marti Nyman , Director of Innovation and Strategy at UnitedHealth Group, Ward Tongen , Principal Digital Marketing Strategist at Medtronic and Kelli Carlson-Jagersma , Collaboration-Strategist VP, Wholesale Social Strategy at Wells Fargo.
On a sunny, warm day in Minneapolis, marketers gathered near one of the city’s best attractions – LakeCalhoun – to learn about “Search and the Connected Consumer”, a view of how people retrieve information online and what that means for the future online and search engine marketing.