We may not already notice the change, but voice search is all around us. Voice search can help us complete tasks when we are occupied or busy multitasking
In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives .
“Good morning Mumbai! Wait, I’m in Minnesota.” Loren McDonald , VP of Industry Relations for Silverpop has been on a worldwide tour travelling from India to London and finally here to the Midwest. Loren was not shy about admitting that he feels a bit like a fish out of water, he’s an email-marketing guy, surrounded by search marketers at MNSearch Summit. In Loren’s compelling presentation we found out why email still rocks, the difference between smartphone and tablet users and creating actionable data
In an age of marketing and business that is increasingly social, many businesses and thought leaders stress the importance of creating a culture that embraces social media inside and out. A social media savvy business encourages collaboration across teams, surfaces expertise from subject matter experts and can scale brand and community engagement by drawing upon the collective wisdom of employees and customers. Few have been as passionate and successful at going beyond social business theory into action as Connie Bensen , leader of Global Social Content Strategy and Governance at Dell ( Dell is a TopRank client )
Photo credit: Jason Miller If there is anyone that can leverage a rock and roll metaphor for content marketing, it’s Jason Miller @JasonMillerCA, Senior Manager, Content Marketing at LinkedIn ( client). And at the first ever Minnesota Search Marketing Association Summit, he did not disappoint.