Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to its full potential. It works too, so many advertisers are missing out on one of the best tactics to use. This is one of the findings from our State of Mobile Advertising 2016 report , produced in association with Search Optics.
The Facebook Developers blog announced two changes to mobile ad options for advertisers today, both aim toward increasing the efficiency of mobile ad campaigns, specifically those that are for app installs. Video Creative for Vendor Apps The first change was the addition to video in mobile advertising.
Just in: Boston based C2B texting innovators Pingup announced having closed a $4 million dollar Series A funding round led by Boston VC firm, Avalon Ventures. Pingup is pretty much the way an engagement “easy button” is supposed to look. If ever there was an innovation bred out of need, Pingup CEO Mark Slater and fellows The post Pingup Closes $4 Million Funding Round – Opens New Sales Door appeared first on Search Engine Journal .
Small screens increasingly equal big business. Many experts predict that mobile searches will overtake those undertaken on desktop PCs by 2015. In some parts of the world that tipping point has already been reached
eMarketeer says mobile display ad spend this year will reach $1.1 billion, with rich media ads accounting for half that. Today’s launch of Tubifi promises high impact, low cost video ads – plus a multiplier effect.
Yesterday afternoon, Mark Zuckerberg made his first public appearance since the IPO this spring. He sat down with TechCrunch founder Michael Arrington at the Disrupt Conference in San Francisco to discuss his vision for Facebook’s future