Last year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly sites in the mobile SERPs. Now, Google is upping the ante by taking aim at sites that use intrusive interstitials . Starting January 10, 2017, Google will update its algorithm so that sites “where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” In a post on the Official Google Webmaster Central blog, Google Product Manager Doantam Phan provided examples of techniques that Google isn’t a fan of: Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page
Digital advertising is experiencing a shift towards a mobile and multiscreen world, and despite all the available opportunities, user experience is not always satisfactory.
Tailoring mobile ad strategies to mirror each diverse mobile user population is becoming more important than ever. This includes considering changing search patterns, timing, and device usage
The increase in popularity and use of mobile devices is making 2013 an enormous year for digital marketers. Never before has such an opportunity existed for brands to be able to immediately connect with ready-to-buy consumers, wherever they are throughout their day.
Mobile search advertising continues to increase, as a new report from eMarketer reports that a larger majority of companies’ overall search ad spend is being more allocated to mobile.
The 2013 SMX West conference could have easily be confused as the first SMX Authorship show with extensive interest in and questions surrounding Google’s use of authorship and the prominence of those articles associated with verified authors. However, it was mobile that led the way with one..
Google has announced on its Commerce blog that product listing ads (PLAs) are now showing on smartphones in all markets that currently serve PLAs. To be eligble to run on smartphones, product listing ad campaigns must be upgraded to enhanced.
As many pundits predicted, the number of people accessing the internet via mobile devices has exploded.
As you put the finishing touches on 2012 budgets and plans, it’s important to build a point of view on the future.
Read predictions about the future of Online Marketing over the past 3-4 years and you’ll undoubtedly find mobile mentioned in each one. With smart phones sales to pass personal computers and the smart phone race between AT&T and Verizon iPhones, Droid powered phones and everyone else has elevated the impact of mobile devices to unprecedented levels.