I recently saw an incredible presentation by Google Analytics guru/evangelist Avinash Kaushik on “understanding the full value of mobile.” The concept – at least on its face – is simple: to understand the value of a mobile click, you have to look beyond immediate conversions and give…
In my last article, I discussed How Location & Small Screen Size Impact Search Behavior On Mobile Devices, and the main conclusion was that the user behavior is significantly impacted. So, mobile SEO deserves a special treatment of its own. This, of course, means that once the user arrives from..