Mobile SEO has historically taken a back seat to desktop SEO, but that began to change this summer when Google’s Matt Cutts spoke about the importance of mobile SEO at SMX Advanced. Google later confirmed on its Official Webmaster Central blog that it would focus on promoting websites in organic search that offer positive experiences […] Author information Melissa Cahoon Account Executive at RepEquity As one of RepEquity’s account executives, Melissa works with clients of all sizes to improve search engine results, remedy online reputation issues, develop and launch websites and conceptualize and implement email and social media campaigns. Melissa has lived and worked in DC since graduating from the University of North Carolina at Chapel Hill in 2011, where she earned a degree in Journalism and Mass Communication.