Speed can make more of a difference to the success of your online business than anything else, yet very few people talk about it. If you can increase the speed of your site , traffic can increase and conversion can double.
Last year, Google unleashed Mobilegeddon on the world in an effort to make the web more accessible by favoring mobile-friendly sites in the mobile SERPs. Now, Google is upping the ante by taking aim at sites that use intrusive interstitials . Starting January 10, 2017, Google will update its algorithm so that sites “where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.” In a post on the Official Google Webmaster Central blog, Google Product Manager Doantam Phan provided examples of techniques that Google isn’t a fan of: Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page
Is your website mobile-friendly? 2016 marks the first year that mobile traffic surpassed desktop traffic, yet many businesses have still neglected to take mobile devices into account. Their websites aren’t optimized for mobile search, and simply don’t look good on phones and tablets
Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes to the site have led to higher conversion rates and a 60% year on year increase in sales in the two months since relaunch. The site, along with other brands from The Simply Group, was acquired last year by Scott Woodhead, who has founded other successful commerce sites, such as My Glasses Club and Loving Outdoors. It seems that Simply Hammocks needed to work to bring it up to date and to speed (literally), hence the relaunch
So I’ve been working my backside off trying to implement Google’s Accelerated Pages , with limited amounts of success and bucket-loads of frustration and I’ve come to the point now where I have to ask… is it all really worth it?
AdSense is an advertising service provided by Google that gives webmasters a free and relatively simple way of earning money through display advertising on their site. Of course the terrain of display advertising in the last few years has become a rocky place. With more and more people subconsciously becoming used to ignoring display and the rise of other content-led marketing methods .
Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point.
It’s Friday, and time for our weekly round-up of the week’s news in search marketing. Today we have the most expensive AdWords keywords, a new site testing tool from Google, and a look at whether Google factors in anchor text in internal links. Google’s next mobile update will factor in page speed Mobile page speed isn’t currently used as a ranking factor by Google, but that will change with the next mobile friendly update . Google’s Gary Illyes confirmed this at a recent Search Marketing Summit in Sydney
Announced on the Google Small Business blog yesterday is a new tool to test how your site works across different devices. It seems to be a combination of the mobile friendly and page speed tools, though it is useful to have these tests in one place. According to Google: On average, people check their phones more than 150 times a day, and more searches occur on mobile phones than computers
Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out