Every good marketer knows that one of the key elements to success is making it as easy as possible for your audience to consume and share information. Part of creating ease of use is keeping in mind where and how your audience is spending their time. What degree of success do you think a marketer would have if they were to plaster flyers at every Red Robin around the country, when the vast majority of their customers eat at In-N-Out in California?
When was the last time your checked your mobile device? Ten seconds ago? A minute
In 2013, mobile traffic in the US almost doubled. Cyber Monday of 2013 was the year that cyber Monday went mobile. And, according to Gartner, Q2 of 2013 was the first time that sales of smartphones surpassed sales of feature phones, with the former accounting for 51.8 percent of mobile phone sales…
The mobile takeover of web surfing activities is growing rapidly each year, so it’s imperative for B2B businesses to conform to the trend. Yet, a large number of B2B sites are still not doing anything for tablet or mobile device users.
Remember the days of just watching TV? Or just working on your computer? How about finding what you needed from one source—like a book, phonebook, or one website?
Avoid impacting your SEO traffic while implementing Google’s mobile optimisation guidelines by following this simple guide to mobile & image search optimisation build structure. Please visit Search Engine Land for the full article.
As a disclaimer before his session Jason Falls ( @jasonfalls ) admitted that there were probably 5-10 more qualified individuals in the room for the presentation.